MURETA INSIGHTS BEHIND THE WORK
What to plan before adding online ordering to your website
Lessons from building QR ordering for a Queensland food truck and an online store for a Perth beauty studio.
01 / BEHIND THE WORK
Decide what happens after the customer taps order
Start at the counter, not the homepage. Picture a customer placing an order while the team is busy. Which screen receives it? Who checks availability? How will the customer know what to do next? A small team needs those answers before it needs a longer menu or a more elaborate checkout.
For P&S Himalayan Wheels in Queensland, Mureta built a flow where customers scan a QR code to view the menu and send an order. The team sees it on a live dashboard and moves it from new to ready. The customer flow does not take payment online. That is an example of choosing what suits the way the business already serves customers.
02 / BEHIND THE WORK
Treat staff screens as part of the design
Ask the person who will use the system to walk through a busy shift with you. Give them three test orders in quick succession. Can they tell a new order from one already being made? Can they mark something unavailable without touching the design of the website? If the truck loses its connection, what will staff tell customers?
For By Eloise Claire in Perth, the work had a different focus. The owner needed to manage products, stock and orders, with a way to check payments and process refunds without switching to Stripe. That is a different kind of brief from a food truck queue. Both show why the admin experience deserves its own place in a website plan.
03 / BEHIND THE WORK
Make the ordering rules clear before someone commits
A bakery in Auckland might need a cutoff for custom orders and a pickup location before it accepts a request. A food truck in Seattle might update its menu and location on the day. A shop shipping from Australia to the US might need to explain where it delivers, what currency it charges and whether pickup is available. Put these answers where people make the decision, before they fill out a long form.
Run one test order from a customer’s phone and another from the staff side. Include a sold out item, a correction and a cancellation. Write down who handles each one. That short exercise gives you a better launch list than a catalogue of checkout features.